We pride ourselves on our ability to act as an extension of your team. Led by Dabney Lawless, we are a team of top-notch freelance professionals with expertise in parenting, consumer, lifestyle and technology public relations. Lawless PR offers the benefits of a full-service agency while remaining nimble.
Whether you are looking to launch a product or create buzz for an established brand, we will work with your company to determine the unique mix of tactics that will ensure your company gets the attention you deserve.
As an experienced public relations professional with a 15-year track record of creating successful communications programs for consumer, technology and health companies, Dabney Lawless has mastered the ability to tell a story that resonates with media and target audiences alike.
Through extensive media relationships, creativity and perseverance, Dabney has earned a world-class reputation for her ability to garner valuable press coverage—whether it is local or national, consumer or business.
Lawless PR works with clients to develop strategic public relations programs that are tailored
to meet a company’s individual goals. Below is a selection of the services we offer:
- Strategic Planning
- Messaging Strategy
- Media Relations
- Product Launches
- Product and Personal Brand Growth
- Celebrity & Influencer Programs
- Trade Show & Event Support
- Executive Training
- Internal Communications
Select Examples of Press Coverage
Consumer Press:
Business Press:
Tech Press:
Local Press:
“Dabney is a joy to work with. I hope to continue working with her for years to come.”
JON SWARTZ
Bureau Chief and Tech Team Leader
USA Today
“It was a pleasure to work with Dabney… We always felt taken care of…”
JOSEPH HEI,
Co-Founder of Orbit Baby
